Sophie Black wrote an amusing story down under in the Crikey bunker, “Do you love takeaway coffee more than the planet? Try this cup”
It’s about working at the crikey.com.au., which is just funny to begin with. At the crikey, Australian environmental commentators weigh in on policy, greenwashing and news. *Greenwashing? Possibly a term only an Australian enviromentalist would know. Anyways, It’s a review of a reusable plastic coffee cup, thud.. yes that will go over well at an envirmentalist blog.
She writes. “Sure, it’s not very cool to carry your own plastic cup to the counter, but at least it’s a pretty colour. And what’s cool compared to all those extra trees? Try telling the dead Amazon you’re too cool.” Sophie, carrying a tray full of designer coffee cups definatly cool, sorry thumbs up!
The Crikey team all chose a natty colour combination each and then dutifully selected their beverage of choice by penning in the corresponding coffee menu item on the rubber band that encircles the cup (two uses: ensures the cup is not too hot to hold and means you can personalise your cup.
Then they review the cup.
http://blogs.crikey.com.au/rooted/2009/07/13/do-you-love-takeaway-coffee-more-than-the-planet-try-this-cup/
*Greenwashing is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.
*Crikey – Used to express surprise
“Crikey, it was only a dollar last time I was here!”
