When it comes to headshot and portrait photography, more is better than less. More images, more styles, more choices.
By design, corporate photo shoots are often transactional. They yield one or maybe two headshots per subject. After all, time is limited, schedules are tight, and leaders are on the move.
Transactional photography has a place in good portrait work, but there’s an alternative. Lately, I’ve been developing a more a relational approach to headshot photography.
A relational approach is more thoughtful and intentional about what’s captured on the day of the shoot, why it’s captured, and how the assets are likely be used, both in terms of formats and channels. Together, clients and I work on assessment, mood boarding, choreography, wardrobe, and even editing techniques.
Instead of delivering one or two headshots, a relational approach yields a portfolio of images with a range of different styles and types of photos. Below, Heather Borlase is photographed in a law library, her office, a studio, and an outdoor setting.
The approach yields a range of photos from casual and formal, to color and black and white.
Portfolio of a thought leader
When image libraries are stuffed with photography assets, brand, marketing, and executive communications teams have more choices. With more options, they have a greater opportunity to achieve success across earned and owned media channels.
That’s the rationale, at least, and so far, I’ve received positive feedback on method and results.
In 2024, I’ll continue to refine my approach. If you’re interested in learning more or simply brainstorming a potential engagement, please reach out to me.
I can talk photography all day long.
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